Web Design IT

If you ever have anything to do with SEO and website optimisation, you have probably heard about Google and it’s infamous algorithm!  The algo is essentially how the search engine knows where to place different websites in the search rankings.  Google looks at different aspects of a website in order to rank it for the search results.  These include: Headings Content Title tags code html:text ratio We do not know exactly how the algorithms work, but they are there to…

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When you have a new website, it is likely that only you will know how to find it…this is not ideal especially when you want to bring in customers to your shop, or to peruse your services!  One way to get your site more visible online is to engage in some SEO. SEO stands for Search Engine Optimisation.  This is a series of procedures to help get websites seen on Google and other search engines, mainly by making little adaptations…

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A blog can be a very good way to express ideas and connect with your audience on your website. It allows you to express opinions and thoughts whilst linking to your own products or services. Many companies who have good blogs tend to experience better rankings on SEO and more traffic. You can make the most of your blog by ensuring to post at least once or twice each month with different topics. You could do a product review, or…

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Google make micro adjustments to their search algorithm on an almost daily basis. There are sometimes bigger updates which occur perhaps once per month, or every other month.  Lots of website owners do not realise that these little changes can mean massives changes in the rankings! The different algo updates have all focussed on different areas of websites, so they could relate to content, relevancy, links or onsite optimisation. There are often no clues as to what the updates have…

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