When you have a new website, it is likely that only you will know how to find it…this is not ideal especially when you want to bring in customers to your shop, or to peruse your services! One way to get your site more visible online is to engage in some SEO. SEO stands for Search Engine Optimisation. This is a series of procedures to help get websites seen on Google and other search engines, mainly by making little adaptations…
A blog can be a very good way to express ideas and connect with your audience on your website. It allows you to express opinions and thoughts whilst linking to your own products or services. Many companies who have good blogs tend to experience better rankings on SEO and more traffic. You can make the most of your blog by ensuring to post at least once or twice each month with different topics. You could do a product review, or…
Google make micro adjustments to their search algorithm on an almost daily basis. There are sometimes bigger updates which occur perhaps once per month, or every other month. Lots of website owners do not realise that these little changes can mean massives changes in the rankings! The different algo updates have all focussed on different areas of websites, so they could relate to content, relevancy, links or onsite optimisation. There are often no clues as to what the updates have…
Many people who have new websites made want to have a nice looking, minimal, designer style to their sites. This is great for a consumer, making it look aethestically pleasing and beautiful, but it is terrible for SEO! SEO relies on content on a site in order to show Google what the pages are about. If a site has only minimal content and a few nice pictures, Google finds it much harder to rank the site, and get it placed…