What Are Google Algorithm Updates?

What Are Google Algorithm Updates?

If you ever have anything to do with SEO and website optimisation, you have probably heard about Google and it’s infamous algorithm!  The algo is essentially how the search engine knows where to place different websites in the search rankings.  Google looks at different aspects of a website in order to rank it for the search results.  These include:

  • Headings
  • Content
  • Title tags
  • code
  • html:text ratio

We do not know exactly how the algorithms work, but they are there to prevent mispractice and unethical behaviour.  The algorithms are often changed and adapted which makes things more complicated for SEO agencies!  The main things we need to be concerned with at the moment is ensuring that our link building is working well, and not simply buying thousands of poor quality backlinks from Asia…

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