A blog can be a very good way to express ideas and connect with your audience on your website. It allows you to express opinions and thoughts whilst linking to your own products or services. Many companies who have good blogs tend to experience better rankings on SEO and more traffic.
You can make the most of your blog by ensuring to post at least once or twice each month with different topics. You could do a product review, or perhaps write about some new services you are offering! Why not include an instructional post about how to use your products, if you haven’t done so already. It is a good way to allow people to comment on your things too, but make sure you delete any spam or junk comments quickly.